About us
Where business strategy meets architecture and AI
Groupe Citrako is a Montréal-based advisory firm helping organizations turn strategic ambition into business capabilities, target-state architectures and executable transformation roadmaps.
Founder
David Barsalo, ing.
Enterprise Architect · Technology & AI Strategy · Business Architecture
David brings 20 years of experience bridging business strategy, enterprise architecture and technology across complex organizations and large-scale transformations. He is a trusted advisor to business and technology leaders, translating strategic priorities into capabilities, architectures and roadmaps teams can execute.
His recent work focuses on AI-enabled transformation: shaping enterprise AI direction around reusable capabilities and agents, establishing AI Citizen and AI Lab approaches, building the investment case for enterprise AI foundations, and integrating AI into core business journeys.
Earlier, he helped establish an enterprise Data Hub at a major Canadian bank — including predictive AI that delivered significant, measurable business value — and led data and AI architecture for a leading loyalty program through a major airline integration, including a near-real-time platform for AI-driven recommendations.
Experience
Career highlights
- Enterprise Architect — Financial servicesEnterprise AI strategy, agentic foundations, business architecture and digital banking transformation.
- Lead Solution Architect & Director, Big Data & Analytics — Airline loyaltyData, analytics and AI target architecture for a new loyalty ecosystem; led the Data & Analytics organization.
- Data & Analytics Architect — BankingCore team establishing an enterprise Data Hub; streaming, integration and predictive AI in production.
- Senior Architect, Data Management & Analytics — LoyaltyEnterprise data platform modernization (~40-person team); Impact Award for Innovation.
- Data Integration Consultant & DeveloperEnterprise integration for major banking and telecom initiatives.
Technology breadth
Vendor-neutral, hands-on depth
B.Eng., Information Technology Engineering — École de technologie supérieure (ÉTS), Montréal.
- Generative AI
- Agentic & multi-agent systems
- MCP
- AI/ML operationalization
- Databricks
- Snowflake
- Spark
- Kafka
- Event-driven architecture
- Azure
- AWS
- GCP
- Kubernetes
- Microservices & APIs
- Capability modeling
- Domain-Driven Design
- BIAN
- Architecture governance
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